Data & Analytics

The electronic currency known as bitcoin allows small- and medium-size companies to reach more customers by opening new markets that were previously unreachable, the co-founder of a company that allows businesses to use bitcoins said in testimony this week before two Senate subcommittees. And it appears that federal authorities are open to its development.

San Francisco – Gap Inc. is rolling out its “Reserve in Store” capabilities to all U.S. Banana Republic stores and more than 200 Gap stores in 15 major U.S. markets. The launch, which follows a successful pilot in San Francisco and Chicago-area Gap and Banana Republic stores, makes it easy for customers to shop online or with their mobile device, place items on hold and pick them up in local stores.

Boston – Despite conventional industry wisdom, shoppers who use mobile devices for showrooming are almost twice as likely to purchase from the retailer in-store or online (38%) than buy elsewhere (21.6%). A new study from e-commerce technology provider SeeWhy, “Showrooming Realities: When Worlds Collide,” also shows that one third (33%) of more 60,000 consumers surveyed who owned a mobile device had used a device as part of their shopping process, and 12% do it routinely.

Nashville – Almost six-in-10 (58%) adults say their smartphone is very important for Black Friday shopping. A survey of nearly 1,000 adults by technology protection services vendor Asurion, also reveals 49% of shoppers will make Black Friday purchases from their smartphone.

New York -- Enterprise users will gain unprecedented control over their technology environment in 2014. This is the overarching theme of the key enterprise technology trends Verizon has identified for 2014.

In brief review, the trends include:

The Customer of One Comes of Age

Deerfield, Ill. -- Healthcare Clinic at select Walgreens, located at more than 400 Walgreens stores nationwide, and iTriage, a consumer healthcare technology company, are launching a nationwide mobile appointment scheduling app. The expanded free mobile service, previously piloted in Denver and Chicago, is now available to patients in Healthcare Clinic at select Walgreens markets across the U.S.

Chicago -- Retail industry veteran Steve Embree has joined the executive leadership team of spin photography services and solutions provider Snap36 as director of business development. Embree is responsible for driving business development and go-to-market strategies for Snap36 across both B2C and B2B markets.

Austin, Texas -- Retail Systems Research (RSR) today launched the RSR Omni-channel Maturity Survey, an online self-assessment tool that helps retailers determine where they are on the road to omni-channel maturity. Sponsored by Starmount, the survey enables retailers to understand the traits of today’s omni-channel leaders and the technology infrastructure that is required for omni-channel retailing.

Chicago -- Almost half of Americans (46%) report they will spend less on the holidays than last year, with those living in the South more likely than any other region to say they plan to spend less this year at 55%.

An online survey conducted in October 2013 among 2,014 Americans ages 18 and older by Harris Interactive on behalf of online lender CashNetUSA also shows that only 8% of Americans indicate they plan to spend more on the holidays this year than last year and 37% indicated they would spend the same as last year.  

Denver -- Thirty percent of shoppers say the ease, speed, and low prices offered online make it a clear solution for the value and time-saving shopping experience they seek. An ongoing shopper behavior study from The Integer Group and M/A/R/C also shows that although mass merchants remain a popular holiday shopping destination, a leading 54% of shoppers say they will take advantage of free shipping deals that e-retailers can offer.