Data & Analytics

Our industry has talked so much about omnichannel that it seems only the “aha” gets our attention anymore. Here’s the problem: Our talk is well ahead of our ability to execute. And execution is what matters.

Omnichannel isn’t sexy. It’s not about “Wow.” It’s about making it easier for people accustomed to an anything-anytime-anywhere world to do business with us. That’s primarily a question of organization, commitment and execution, for manufacturers as well as retailers.

Many fingers pointed at Target after the retailer suffered a massive data breach during the holidays, but preventing the next cyber attack is beyond the scope of any single company, according to testimony retail representatives shared with lawmakers on Monday.

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

This week digital measurement leader comScore said it had joined with the Coalition for Innovative Media Measurement (CIMM) to expand a cross-platform measurement service that provides a continuous view and measurement of media suage across TV, radio, desktop, smartphone and mobile.

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat. In previous months, Home Depot focused on smaller, denser circulars while Lowe’s typically featured many pages with few ads on each. While this is still generally true, Home Depot saw a moderate 25% increase in circular page count and Lowe’s doubled its number of ads per page and per circular.

Facebook just reported record levels of user engagement along with fourth quarter sales and profits that blew away forecasts, but a new study offers a more measured view of the social media network’s longer term prospects.

The director of the USC Annenberg Center for the Digital Future Jeffrey Coles and the research firm Bovitz conducted a survey last fall in which one third of respondents said they will be using Facebook less in five years.

Seattle – The price of subscribing the Amazon Prime preferred shipping program will reportedly increase. According to the Huffington Post, Tom Szkutak, CFO of Amazon, said on a Jan. 30 investors call that the company is considering raising the current $79 yearly fee for Amazon Prime, which includes free two-day shipping, by $20 to $40 in the U.S.

New York – Facebook had a notable influence on holiday shoppers, especially those using mobile devices. According to a new study from Millward Brown Digital, 83% of 500 consumers surveyed who follow a retailer or consumer product on Facebook found their posts to be somewhat to very valuable when preparing for holiday shopping.

Lakewood, Colo. -- Natural Grocers by Vitamin Cottage, Inc. had a strong first quarter of fiscal 2014, reporting increases in both net income and net sales. Net income rose 31.6% to $2.9 million from about $2.2 million and net sales grew 25.8% to $120.6 million from $95.8 million.

A $14.6 million increase in sales from new stores and a 10.6%, increase in same-store sales drove Natural Grocers’ net sales growth. Looking ahead, the company plans to open a total 15 stores in fiscal year 2014 and expects to remodel two existing stores.

Washington, D.C. – The National Retail Federation (NRF) is scheduled to testify before a Senate committee the week of Feb. 3, as lawmakers begin to look into criminal attacks in which millions of consumers’ credit and debit card numbers were stolen.

Jacksonville, Fla. - Shoppers are increasing eating out by actually eating in as they take advantage of ready-to-eat foods and meal solution offerings from grocery stores, quick-serve restaurants, food delivery and take away. A new study from AMG Strategic Advisors, “The Why? Behind the Buy,” shows that Millennials are most likely to use prepared food for meal solutions, but overall, 77% of total U.S. shoppers reported eating out in the past month.