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EMV Standard Combats Payment Card Fraud
As recent events demonstrate, the magnetic stripe-based payment cards used by the vast majority of U.S. retailers, banks, payment processors and card issuers are vulnerable to fraud. The Europay, MasterCard, Visa (EMV) standard used by the rest of the developed world stores sensitive customer data on an encrypted chip, rather than on a magnetic stripe, making payment card fraud much more difficult. Erik Vlugt, VP product marketing for electronic payment solutions vendor VeriFone Inc., recently shared insight on the advantages EMV can offer U.S.

