-
The retailer's guide to Big Data
Retailers have long known the value of collecting and using customer information for internal analytics and marketing. Indeed, for decades, retailers such as grocery and drug stores have benefited from the vast amount of data generated by customers using their loyalty discount cards to save on their food, toiletry and related purchases. With advancements in technology, retailers now have access to more information than ever about their customers, not only from their own collection practices, but from third parties as well.
-
Personal engagement is omnichannel experience at Ulta Beauty
Bolingbrook, Ill. - For fast-growing retailer Ulta Beauty, having an omnichannel presence does not just mean selling products across multiple touch-points. As Ulta Beauty executives explained during a presentation at the recent Oracle Industry Connect 2015 conference, the retailer uses an Oracle Retail technology platform to support a range of omnichannel experiences that engage customers at a highly personal level.

