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The retailer's guide to Big Data
Retailers have long known the value of collecting and using customer information for internal analytics and marketing. Indeed, for decades, retailers such as grocery and drug stores have benefited from the vast amount of data generated by customers using their loyalty discount cards to save on their food, toiletry and related purchases. With advancements in technology, retailers now have access to more information than ever about their customers, not only from their own collection practices, but from third parties as well.
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Tech Bytes: Three Lessons from Oracle Industry Connect
Last week, Oracle hosted its second annual Oracle Industry Connect conference in Washington, D.C. This seat of world power was an appropriate setting for a two-day summit explaining how retailers can use technology to obtain better control of every aspect of their enterprises.
Here are three key lessons attendees gleaned from Oracle Industry Connect:
Customers are the Best Salespeople

