Data & Analytics

Framingham, Mass. - Staples has signed onto “100% Talent: The Boston Women’s Compact,” an effort to end the gender-based wage gap and advance women in the workforce. Staples has pledged to work with Boston Mayor Martin J. Walsh in a public-private partnership to make Boston the best city in the country for working women.

Boston - Gordon Brothers Group’s Valuation & Advisory Services Division and AccuVal-LiquiTec have entered into a merger to form Gordon Brothers-AccuVal.  The new group will operate as a wholly owned subsidiary of Gordon Brothers Group.

Despite bad publicity from a “60 Minutes” report alleging carcinogens in some of the hardwood it sells, Lumber Liquidators increased sales in the first quarter of 2015.

Meijer has announced that it will invest nearly $50 million to remodel and expand four supercenters in Ohio, bucking a trend set by Walmart and other retailers of focusing on smaller stores<span style="color: rgb(54, 54, 54); font-family

Oak Brook, Ill. -- C.B. Kuzlik, a 20-year veteran of the paving industry, has founded Let’s Pave, which is focused on buyers of commercial and industrial pavement services and solutions nationwide. The company is different from other national service providers, according to Kuzlik, in that it treats paving services and pavement management as separate specialties — offering one or the other, but never both to the same client.  

Vancouver, Wash. – Papa Murphy’s Holdings Inc. is running enhanced mobile marketing campaigns using the Waterfall cloud mobile messaging platform. Papa Murphy's in-store promotions, supplemented with text alerts and calls to action that offer coupons and other incentives, are driving more in-store sales and Web traffic.

Optimizing mobile campaigns at both national and franchise levels is an integral part of the company's technology strategy to meet customer needs

Baltimore - Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment. According to the Millennial Media Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, retail saw 49% year-over-year growth on the Millennial Media platform in 2014.

A top digital marketing executive heaped praise on Walmart’s digital efforts at an industry event attended by executives from Amazon, eBay, Alibaba and Google who are more accustomed to such praise.

Walmart is one of my e-commerce heroes,” said Jason Goldberg, group vice president of commerce strategy with Razorfish. That’s high praise from a key executive with one of the world’s top digital marketing agencies.