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Build-A-Bear launches interactive Promise Pets
Build-A-Bear Workshop is rewriting the rules on stuffed animals with a new line of toys that are linked to a mobile app.
The retailer’s new Promise Pets feature a free mobile app that families can download to bring the experience of pet care to life, teaching children about animal care through an interactive play experience. Breeds in the collection include the Golden Retriever, Beagle, Yorkshire Terrier and Persian Kitten. Build-A-Bear plans to introduce more breeds throughout the year.
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Survey: Almost half of smartphone traffic comes from search
Pittsburgh – Smartphone users are looking for something. According to a new report from Branding Brand's Mobile Commerce Index, 43% of all smartphone traffic came from search in first quarter 2015, a 5% increase compared to fourth quarter 2014.
According to the report, 27% of smartphone traffic arrived direct; 16% arrived from email; and 14% arrived from referrals.

