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Needle taps eBay exec as SVP, chief marketing officer
Amy Heidersbach, who has spent the last four years at eBay overseeing various marketing efforts, including Pay Pal, has joined customer experience management company Needle as SVP, chief marketing officer.
Heidersbach led PayPal’s $12.5 billion enterprise and retail solutions unit while at eBay and also was also on the executive team that founded X.commerce, the online auction house’s ecommerce platform division. Heidersbach brought X.commerce together with ecommerce platform Magento after it was acquired by eBay in 2011.
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Acquia launches Campaign Cloud
Digital business company Acquia launched Acquia Campaign Cloud, offering customers a software as a service that it says is faster and more affordable than similar products like the Adobe Marketing Cloud.
With a single dashboard that’s meant to help manage client campaigns, as well as templates and multichannel delivery opportunities, and the company’s Cloud Site Factory powers the Campaign Cloud. The new service also comes with Acquia Lift and the recently acquired TruCentric, which personalizes experiences with content.