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Study: McDonalds lags in Twitter response
New York – McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King. According to social media analysis conducted by the Wall Street Journal using a tool from Unmetric, Starbucks has 7.7 million Twitter followers, almost triple the 2.8 million Twitter followers held by McDonald’s, the number two fast food chain on Twitter.
Other findings include:
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Brookshire Grocery makes marketing personal with SAP
Tyler, Texas – Millennials are gaining buying power, and a substantial shift to Millennials in the retail marketplace will occur by 2020. For 152-store supermarket retailer Brookshire Grocery Co., the time to start reacting to this developing change is now.
“We needed to figure out how to market to this customer base and make it relevant to them,” said John D’Anna, senior VP and CIO of Brookshire Grocery.

