-
Fresh marketing for the Fresh Market
After reporting disappointing financial results for the first quarter, the Fresh Market can use all the help it can get in communicating its value proposition to shoppers.
So it may not come as a surprise that the grocery chain has selected a new advertising agency to drive growth going forward. The Fresh Market announced that its new agency, Zimmerman, will conduct strategic planning, creative services, brand activation, media planning & buying (traditional and digital), internal campaign development and social media activation for the company.
-
EBay plans promoted listings service
San Jose, Calif. – EBay Inc. is planning to roll out a service called Promoted Listings that will let sellers pay a percentage of sales resulting from listings that receive special promotion on the site. Sellers can agree to pay a higher percentage of sales to receive better placement of ads, although popularity of promoted items and seller reputation will also be considered in placement.

