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Bebe reports preliminary Q2 net loss
Brisbane, Calif. – Bebe Stores Inc. reported a preliminary net loss of $24.2 million for the second quarter of fiscal 2014, up from $20.8 million the second quarter of the prior fiscal year. The loss includes costs related to the discontinuation of Bebe’s 2b business, which was shut down July 5.
Net sales were $103.6 million, a decrease of 9% from $113.5 million. Same-store sales dropped 1.9%.Jim Wiggett, CEO, remained optimistic in his comments about Bebe’s future:
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Sprouts promotes new stores with omnichannel campaign
Phoenix – Sprouts Farmers Market has teamed up with Nashville, Tenn.-based integrated ad agency Redpepper to use omnichannel marketing to produce market awareness and traffic for four new stores in the suburban Atlanta area. In addition to traditional outdoor, print, radio and newspaper ads, Sprouts used Facebook- and email-based marketing techniques.