Data & Analytics

ECRM compared retail circular advertising in August 2013 versus August 2014 and noted trends occurring across top retail chains. Back-to-school season was in full swing, yet the drug retailers took opposite approaches to their promotions. Walgreens featured multiple BTS promotions on each of its front pages both this year and last. On the other hand, CVS’s front pages did not feature any traditional school/office supplies, instead focusing on the cosmetics category in three of its four August 2014 circulars.

In a few weeks, retailers across the country will set out to begin to interview, hire and train workers for very busy holiday season. There is nothing new about these hiring trends. What is new is that we can translate and apply military methods to train, integrate and improve workers effectiveness for a more successful retail season.
 

Twitter is taking a page from Facebook and testing its own Buy button, which will allow users of the social media platform to purchase products directly from Tweets.

According to group product manager Tarun Jain, a small percentage of U.S. users will see some Tweets from its test partners featuring the Buy button. That percentage will grow over time, depending on users’ response.

Instagram has become a mainstream social media tool for retailers. However, while most retailers limit their Instagram usage to maintaining an official page or encouraging customers to post photos with Instagram hashtags as part of promotional campaigns, some retailers are more forward-thinking in their Instagram approach.

Here are three retailers showing real insight in how they are leveraging Instagram to its fullest potential:

By Sanford Stein, founder, Stein LLC

With the point-of-sale tucked away in one’s backpack, pocket or purse, how does the store-based retailer expect to survive in an e-everything world? And what is to become of the malls, the meccas of economic indulgence that were driven by the shop-till-you-drop dynamic we thought would last forever? We are currently in a period of just such a change wave, driven by a dramatic demographic shift, corporate downsizing, economic stagnation, and rising costs.

New York - Tiffany & Co. has named Jill Beraud as an executive VP, effective Oct. 13. Beraud will have responsibility for global retail operations including all sales channels in every region, as well as oversight of strategic store development and real estate.

Beraud, 54, joins Tiffany from salon product manufacturer Living Proof where she has been CEO since 2011. Prior to that, her experience includes senior-level executive and marketing roles at PepsiCo Inc., L Brands, Inc. and The Procter & Gamble Co., among others.

Atlanta - Several Home Depot customers filed a class-action lawsuit on Thursday, Sept.4 in the U.S. District Court for the Northern District of Georgia, Atlanta Division. The suit alleges that Home Depot failed to meet its legal obligation to protect their credit card and personal information and failed to timely warn them that their information had been stolen or compromised.

Pittsburgh – Dick’s Sporting Goods has launched an extensive update of its mobile app. The updated app offers features including access to the ScoreCard rewards program, a store locator, and in-app purchase functionality.