Data & Analytics

Local cues and digital influences on the rise

Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.

“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.

IBM has acquired Xtify Inc.,a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. Financial terms are not being disclosed.

The acquisition will help extend IBM's mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.

A survey of 87 retailers conducted by Pacific Gas & Electric found many are unhappy with their lighting and are considering LED lighting to save energy. But, at the same time, they lack sufficient information to evaluate products.

New York - Fairway Group Holdings Corp., the parent company of Fairway Market, is opening a 65,000-sq.-ft. store in Nanuet, N.Y., on Oct. 10.

"We're excited to make our newest home at this premier shopping destination in Nanuet and are also very pleased to be creating more than 300 new jobs in the area," said Charles Santoro, Fairway Market's executive chairman.

Washington, D.C. – The National Retail Federation’s Shop.org expects holiday sales to grow between 13%-15% from last holiday season to as much as $82 billion.

“Online and mobile continue to be a leading area of growth for retailers. In this economy savvy, cost-conscious consumers go to the web to do their research and get the best bang for their buck,” said NRF president and CEO Matthew Shay.

Wal-Mart, Carrefour and Costco take top spots in ranking; Amazon continues to move up

New York – Verizon is preparing for the fourth quarter beta release of Verizon Cloud, its new cloud Infrastructure as a Service (IaaS) platform and cloud-based object storage service. With this service, Verizon hopes to combine the agility and economic benefit of a generic public cloud with the reliability and scale of an enterprise-level service, along with a high degree of control of performance.

Alexander Rink, CEO of price intelligence solutions provider 360pi, recently spoke with Chain Store Age to discuss the importance of accurate pricing data to retail success. By obtaining timely internal and external pricing information, retailers can ensure a consistent omnichannel customer experience and also prevent the loss of sales to lower-priced competitors.

What are the advantages of having up-to-date pricing information on your competitors?