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Why retailers shouldn't depend on apps for sales
When it comes to the rapidly changing retail landscape and how retailers should respond to engage shoppers, it turns out that it's not all about the app.
A new study by Forrester Consulting commissioned by RetailMeNot Inc. shows that while today's consumers overwhelmingly prefer to access the Internet on their mobile devices, only 30% use retailer applications to purchase products. In fact, 60% of consumers have two or fewer retailer apps on their phones, and 21% have none.

