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Convenience store retailer deploys VeriFone interactive marketing system
Atlanta -- VeriFone Systems announced that Holiday Oil of West Valley, Utah, has completed a chain wide rollout of its in-store marketing solution, LiftRetail.
The solution uses POS-connected digital screens to engage each shopper with relevant offers and coupons. Additionally, it analyzes each item in a shopper’s basket in real-time to make the right offer to the right shopper at the right time. The result is a proven increase in sales, delighted shoppers, and empowered cashiers.