Data & Analytics

Cincinnati -- The ax fell at Macy’s on Tuesday.

In the name of optimizing its omnichannel approach, Macy's said it plans to close between 35 and 40 namesake stores in early 2016 even as its moves ahead with expansion of its new off price format, Macy’s Backstage.

In the name of optimizing its omnichannel approach, Macy's said it plans to close between 35 and 40 department stores at undisclosed locations in early 2016 while moving ahead with expansion of its off price format.

Now that retailers such as Amazon.com are entering the online services market, Angie’s List is looking to fortify its executive ranks by tapping a veteran retail e-commerce executive to run the company.<br style="box-sizing: border-box; margin: 0px; padding: 0px; max-height: 100000px; color: rgb(54, 54, 54); font-family: open_sansregular, Arial, Helvetica, sans-serif; font-size: 14px; background-color: rgb(2

Seattle – Amazon is priming the appetites of customers in Seattle with a new feature of its Prime Now one-hour delivery service.

Members of the Amazon Prime paid loyalty program in Seattle can order delivery from participating local restaurants using the Prime Now mobile app.

Prime members can view participating restaurants, browse menus, place orders and track the status of their delivery in real time. Once an order is placed, Amazon delivery drivers pick up and deliver the food within an hour or less.

Menomonee Falls, Wis. – Kohl’s Department Stores is helping consumers have a very omnichannel holiday season.

The retailer will provide the option to buy items online and pick up in store at all stores nationwide with premier, designated parking for customers picking up their purchases.

Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.

According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.  

Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.

Philadelphia – Marketers are largely not conscious of the full potential social images (such as Instagram posts) hold for their email marketing efforts.

According to new research from Curalate and Movable Ink, while 76% of marketer emails include social media buttons, only 14% include social images.

San Jose, Calif. -- The back-to-school season traditionally gives retailers a much-needed boost, bringing traffic into stores in August. How did things turn out this year?

Not so great it turns out, according to RetailNext Inc., which provides retail analytics for brick-and-mortar stores. The firm’s, monthly Retail Performance Pulse revealed a 7.3% year-over-year decrease in sales on a 9.9% decline in traffic at physical stores for the retail month of August (Aug. 2 through Aug. 29 on the retail 4-5-4 calendar).