Data & Analytics

Digital marketing is a discipline that is rapidly evolving; that’s because the Web itself is changing faster than ever. We’re nearing the realization of Web 3.0 – The Semantic/Intelligent Web – thanks to the mountains of data pouring out of new devices, products, and social platforms every second of every day.

As a result, marketers need to understand how this deluge of data impacts content & community marketing strategies.

The CEO of 99 Cents Only pointed to the promise of a new executive team as evidence that the company can return to profitable growth even as it reported disappointing third quarter results.

The company said for the period ended Oct. 30, the company's net sales increased 2.8% to $491.5 million, compared to $478.3 million in the prior year. Same-store sales decreased 3.9% due to challenges in produce and consumables sales, the cannibalization impact of recent new store openings as well as ongoing initiatives to clear excess seasonal inventory, the company said.

Before you declare your personalized marketing efforts a success, check with your customers.

That is the overriding message from a global study of 1,200 consumers and 200 marketing professionals conducted in October 2015 by Forrester Consulting for hybris. The study, “The Contextual Marketing Imperative,” finds that while 66% of marketers rate their efforts at personalization as “very good” or “excellent,” just 31% of consumers report companies are consistently delivering personalized, cross-channel experiences

Only one retailer has averaged online deliveries in one day so far this holiday season.

According to a Kurt Salmon study of online orders from 62 retailers across a broad range of categories, including brick-and-mortar and online-only retailers, Zappos kicked delivery into a higher gear than any other analyzed retailer with an average of delivery in one day.

Despite the mixed outlook for holiday sales, the private equity community remains interested in retail, believing that the sector can offer the opportunity to achieve scalable growth.

The strong dollar’s influence on tourism and store traffic led the Neiman Marcus Group to report a decline in same-store sales for the first time in six years.

Tuesday Morning Corp. has selected the chairman of its board to be the off-price retailer's next chief executive, ending a search that began in September.

Steven R. Becker becomes the Texas-based retailer's next CEO, effective immediately. Becker has led Tuesday Morning's office of the chairman since Sept. 28, when the Dallas-based retailer’s previous CEO, Michael Rouleau, announced his retirement. Previously Becker had served as the company's chairman of the board since 2012.

The instability in the executive suite at Barnes & Noble continues, as the retailer has named a new CIO just months after installing a new chief digital officer.

The retailer has named William Wood as its new CIO. Wood comes from EZCORP Inc., where he also served as chief information officer. He will report directly to Ron Boire, CEO.