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Survey: Which retailer will dominate online holiday shopping?
A familiar name factors heavily into the online holiday shopping plans of consumers.
According to a new poll from Reuters and Ipsos, 51% of consumers plan to do most or all of their online holiday shopping at Amazon.com. This dwarfs the next-most-popular specific retailer, Walmart, favored by 16%.
Other traditional and online retailers combined for the second-highest response of 18%. Other popular retailers with low responses include Target (3%) and Macys (2%).