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Metrics in the Matrix: Maximizing digital ad spends for retailers
By Hyaat Chaudhary, CEO, Carbon Media Group
At a time when the traditional separation between online and brick-and-mortar retailers is blurring, brands need to be smarter to win on the digital front. The ability to establish a presence online — and to capitalize on digital marketing and promotions driven by social media and other online tools — is no longer a luxury: it is a necessity.
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Best Buy Q4 profit tops view, revenue misses; boosts dividend
Minneapolis – Strong sales of high-margin consumer electronics and TVs during the holiday season, as well as declining expenses, helped Best Buy Inc. beat Wall Street expectations for profit in the fourth quarter of fiscal 2015. The retailer on Tuesday reported that net income surged 77% to $519 million from $293 million in the year ago period.

