Store Pages newest digital enhancement from Sears, Kmart

The Shop Your Way loyalty program Sears Holdings introduced in 2009 has been given interesting new social functionality with the introduction of Store Pages.

Shop Your Way is the company’s version of a loyalty program that offers free and instant, members-only rewards, personalized deals, product reviews and services like e-coupons and e-receipts for faster returns and exchanges. The new Store Pages enhancement is said to give program participants a new way to interact with their local store and furthers Sears Holding’s objective of delivering shoppers the integrated experience they expect in the digital age.

With Store Pages, associates and Shop Your Way members are able to load photos, announce secret sales and share their favorite products from local Kmart and Sears stores. To connect with a local store, members visit ShopYourWay.com, click on the store tab or input their zip code to find a list of local stores, select and download eCoupons, check out local deals through LocalAd and get the latest news about sales and deals.

"We are steering two of America's most storied brands to a new era when people have fundamentally different expectations about how they shop and are looking for ways to build relationships with their local stores both physically and online," said Leena Munjal, Sears Holding’s SVP of customer experience and integrated retail. “As we become a more member-centric organization, we are connecting associates and Shop Your Way members on a local level to products and exclusive shopping perks that make shopping fun."