Data & Analytics

Sandra Gudat, President & CEO, Customer Communications Group

Retailers often have trouble balancing their overall promotions plan with offers and discounts for their loyalty program. In fact, it may be enough of an issue that they keep loyalty as an independent P&L entity, or even steer clear of loyalty altogether to avoid the problem. After all, every retail business is about profit, and adding another layer of promotional discounts into the mix could be seen as a threat to the bottom line.

Seattle - Attribution analytics company Tune has acquired MobileDevHQ (MDHQ), provider of a SaaS solution for mobile marketers. The MDHQ solution includes app store visibility, search rankings, and competitive intelligence.

Combined with MobileDevHQ, Tune will provide more clarity into the impact and influence of app stores and other organic efforts on paid user acquisition and re-engagement. Existing MDHQ customers will continue to login as before, view their existing data, and otherwise continue using the current MDHQ product during the transition.

San Francisco -- Digital payments company Square announced that it has acquired Caviar, a start-up that specializes in food deliveries from high-end restaurants.

“Caviar’s curated, seamless delivery experience is exactly the kind of service we want to provide to buyers and sellers,” said Square cofounder and CEO Jack Dorsey. “By making delivery such a fast, friendly, and easy process, Caviar gives time back to restaurants so they can focus on what they do best — cooking great food for their customers.”

Schaumburg, Ill. - Motorola Solutions Inc. has introduced the new Symbol CS4070 wireless handheld Bluetooth scanner that can pair with any Bluetooth-enabled tablet, smartphone or laptop to provide enterprise-class 1D and 2D bar-code scanning. The CS4070 works with all Android, iOS and Windows tablets, laptops and smartphones.

Frankfurt, Germany – Germany-based airport management services provide the Fraport Group has expanded its international portfolio in the global airport market by acquiring 100% of U.S.-based AMU Holdings Inc., which owns Airmall USA Holdings Inc. Airmall markets space at the aviation hubs of Baltimore, Boston, Cleveland and Pittsburgh.

Parsippany, N.J. - Facebook and RB, a provider of health and hygiene products, have entered into a multi-year, nine-figure global partnership. The two companies have committed to integrating members of their global sales, marketing and creative teams to connect RB brands like Lysol, Mucinex, MegaRed and Air Wick with consumers on Facebook.

While some retailers and brands are now conducting actual e-commerce from their Facebook pages, the “buy” button holds the potential to substantially increase Facebook’s potential as a platform for executing omnichannel transactions. Smart retailers will offer, and even encourage, buy online-pick-up-in-store functionality through the buy button. Many consumers prefer the immediacy of picking up an item in a nearby store to waiting for a delivery, and retailers benefit from the resulting increase in store traffic and secondary purchases.