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Study: Consumers give data, but for what?
Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.
According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.
Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.

