Unusual new sneaker retailer launches online and offline

Stadium Goods, an unusual new retail consignment concept dedicated to premium sneakers, launched on Monday with a multichannel format that includes a website and a flagship in New York City’s Soho neighborhood.



Both channels specialize in limited and special edition sneakers, and the type of exclusive, hard-to-find styles that sneaker enthusiasts (“sneakerheads”) are willing to shell out thousands of dollars for.



In an unusual twist, the 3,000-sq.-ft. store has separate entrances for sellers and customers. The retail space has a streamlined look, and is accented with trophy cases and neon signs. Sneakers line the walls, adding a rainbow of bright colors to the modern environment. About 3,000 styles are featured, all never worn, with Nike responsible for most of the product.



On the seller side of the space, consignors enter what is called the “Stadium Goods Market Center,” where they can meet with staffers who authenticate and price the sneakers. Consignors receive 80% of the profit when their goods sell, according to reports.



"Sneaker culture is more than just a multi-billion dollar business, it's a serious passion for generations of consumers,” said John McPheters, Stadium Goods co-founder and CEO. “We share that passion and want to innovate the way consumers buy and sell coveted sneakers, apparel and goods — making both experiences more efficient, friendly, and interactive. From day one, we will have a direct line to our customers and consignors, addressing their needs in real time, both in-store and online.”



In addition to online purchase with an in-store pick-up option, the Stadium Goods website offers online scheduling for consignment appointments.