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Instagram program zooms in on social commerce
Visual social media network Instagram is taking a new step toward becoming a platform for commerce.
Instagram has launched a new program called Instagram Partners that is designed to help companies advertise on the social network. Each certified partner must have expertise in at least one of three defined areas: ad tech (buying and selling ads at scale), community management (managing comments and gaining consumer insights), and content marketing (sourcing and delivering content at scale).
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Local New York market partners with Instacart
Westside Market, a local New York City grocery retailer, is partnering with Instacart for delivery to the Upper West Side neighborhood.
Instacart customers on the Upper West Side will now have access to an assortment of Westside Market items, all delivered in as soon as one hour. Instacart will deliver from a select Westside Market location to start (110th Street and Broadway), and Instacart prices are the same as Westside Market's in-store prices. Westside Market has five stores in all.

