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Kurt Salmon acquires digital retail tech agency
Global management consultancy Kurt Salmon is acquiring digital retail technology agency Mobispoke LLC, the engine behind such technologies as smart fitting rooms, integrated mobile apps and other leading-edge, interactive shopping experience technologies.
Following the acquisition, Mobispoke will rebrand as Kurt Salmon Digital and will operate as a wholly owned subsidiary of Kurt Salmon.
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Amazon commands nearly half of consumers' first product searches
Amazon’s dominance in the $300 billion American e-commerce market is stronger than ever, according to a new survey.
A Survata study commissioned by BloomReach reports that in a survey of 2,000 U.S. consumers, 44% bypass the entire Web and go directly to Amazon first to search for products, compared to 34% who use top search engines like Google, Bing and Yahoo!.
As recently as 2012, Forrester found that only 30% of consumers research products on Amazon first.

