Data & Analytics

Despite increasing loyalty program membership enrollments, retailers continue to miss opportunities to satisfy shoppers.   Brands continue to invest more in loyalty programs, and enrollment has grown by 31% over the last four years. However, retailers are overlooking opportunities that will drive business results, according to “The Loyalty Report 2017.”  

Footwear retailer DSW Inc. fell short on earnings in its first quarter, even as it topped sales estimates.   Net income fell to $23 million, or 28 cents per share, below analyst expectations, from $30.0 million, or 36 cents a share, in the year-ago period. The company incurred pre-tax charges of $4.1 million, related to its acquisition of Ebuys, restructuring costs and foreign exchange loss assumed in the process of pre-funding the upcoming Town Shoes acquisition.   

Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction.   That's according to the “2017 Generational Marketing Insights Survey,” from Campaigner, the email marketing brand of j2 Global. According to findings, less than a quarter (24%) of online shoppers use social media as one of their preferred channels for brand interaction. And it seems that not all social media channels are created equal.  

A former Lowe's executive whose resume includes a 16-year stint at Stapes has joined the executive leadership team at J.C. Penney.   Penney said Marci Grebstein will join the company as executive VP, chief marketing officer, in June. Grebstein succeeds Mary Beth West who stepped down as Penney's marketing head on April 1, 2017, after two years on the job, and went on to join The Hershey Company.   

Retailers who want a prime location but also one that’s affordable should check out Philadelphia, Chicago and Seattle.  

Deborah Butler grew up in a college town. More importantly, she watched her family grow one store into a mega-retail-complex in Gainesville, Florida, that keeps on growing. The University of Florida has been very, very good to Butler and her family, and Butler has lots to say about the symbiotic relationship of higher education and retail.  

A home improvement chain is helping shoppers better envision how to design and build their homes.   Though a partnership with Google, Lowe’s launched the Lowe's Vision app. Powered by Tango, a 3D technology developed by Google, the app leverages augmented and virtual reality to enable shoppers to begin planning their renovation needs before they even set foot inside a store.  

Soft Surroundings is making moves to create more customer-centric assortments.   The St. Louis-Missouri-based fashion retailer’s goal is to help customers maintain their unique sense of style without sacrificing comfort. This was becoming a challenge through its spreadsheet-based planning processes. With an eye on driving more customer-centric assortments across its growing chain, the company knew it was time for a change.