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eBags opens new customer targeting effort
Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform.
eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.
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Special Report: Best Practices in Floor Care
Recent advances in floor care technology have made matters more complex, as retailers must decide what combination of cleaning procedures provide the best value. Today’s retail Facility Manager must determine the materials (from machinery to matting), the schedule (daily, weekly, monthly and even yearly), and the

