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Study: Back-to-school shopping not over yet
School may be back in session, but the back-to-school (BTS) shopping frenzy continues. And as parents continue to purchase merchandise from newly distributed classroom supply lists, 42% of BTS shoppers expect to spend more this school year compared to 2016, according to new research and insights from Acosta, a sales and marketing agency in the consumer packaged goods (CPG) and retail merchandising industry. -
Study: Grocery shopping — the new online frontier
Grocers that offer digital resources on e-commerce sites are positioned to attract, convert and retain online customers going forward. This was according to “Beyond the Supermarket Shelves: How Consumers are Navigating the Grocery Shopping Experience Online and In-store,” a report from PowerReviews.