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NRF ups retail sales forecast
Retailers should be cheered by the latest forecast from the National Retail Federation. With increases in consumer spending expected to remain solid during the remainder of the year, the NRF on Tuesday upped its forecast for retail sales in 2016 to 3.4%, from the 3.1% forecast earlier. Online and other non-store sales, which are included in the overall figure, are expected to increase 7% to 10% year-over-year rather than the 6% to 9% forecast earlier. -
Study: Digital revolution transforming shopper marketing
Online marketing is sparking radical changes — and growth — in shopper marketing. That’s according to a new report from the ANA (Association of National Advertisers), conducted in partnership with market research firm GfK, which finds that shopper marketing, long considered an in-store discipline, is evolving into an omnichannel approach designed to reach shoppers at all touchpoints.

