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Pew Research: Cost is key factor when it comes to shopping online vs. in store
A vast majority of Americans now buy online, but that doesn’t mean it is their favorite way to shop. Approximately eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, while 51% have bought something using a cellphone and 15% have made purchases by following a link from social media sites, according to the Pew Research Center.

