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Supermarket giant upgrades wireless network with Verizon
Ahold USA can now boost it has “smarter stores” for its increasingly connected consumers. The supermarket giant has rolled out a new wireless platform from Verizon Enterprise Solutions across its divisions, which include Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, and Giant Carlisle, The platform has resulted in a digitally rich in-store experience for the grocer’s smartphone-using shoppers. -
Traditional Stores Get Smarter and Better Connected
In their e-commerce operations, retailers have long had access to limitless data about customers and transactions. They’ve become adept at using this information to deliver personalized communications and targeted campaigns to customers as they shop online. Unfortunately, the same could not be said for in-store shopping. Retailers have had no way of knowing what customers were doing in their stores from the time they entered the front door until they checked out at the POS system.

