Data & Analytics

Retailers are increasingly relying on mobility for customer engagement, however their marketing strategies are lagging.    The fourth quarter 2016 marked the first time mobile engagement has trended down as the mobile click-to-open (CTO) rate declined by 12.6% quarter-over-quarter, and 14.4% year-over-year, according “Q4 2016 Email Benchmark Report: The Mobile Engagement Shift,” from Yes Lifecycle Marketing.  

Despite a softer sales environment, Foot Locker reported strong fourth quarter earnings — surpassing analyst estimates.   For the fourth quarter ended January 28, 2017, the specialty athletic retailer’s profits hit $189 million, or $1.42 per share, compared with net income of $158 million, or $1.14 per share in the same period of 2015. This exceeded analyst estimates of $1.31 per share.  

While RH continued to make investments to transform its business model, these efforts impacted the company’s preliminary fourth quarter earnings.   The furniture and housewares company, which officially changed its name from Restoration Hardware to RH last month, posted net income of $8.75 million, or 21 cents per share, for the quarter ended January 28, 2017. This was a drop from $33.3 million in fourth quarter 2015. Earnings, adjusted for non-recurring costs, came to 68 cents per share, beating analyst estimates of 65 cents per share.

Digital transformation is CEOs’ number one priority this year.   To make this a reality, chief executives are investing their capital in the Internet of Things (IoT), big data, robotics, and augmented reality, according to “CEO Viewpoint 2017: The Transformation of Retail,” a report from JDA Software Group and PwC.  

Weaker results in its European, Saks Off 5th and Gilt operations contributed to lower fourth quarter sales for Hudson’s Bay Company   For the fourth quarter ended January 28, 2017, the company’s consolidated comparable sales decreased 1.2%. Specifically, DSG (Hudson’s Bay, Lord & Taylor and Home Outfitters) same-store sales increased 0.6%, and Saks Fifth Avenue comparable sales increased 0.1%.   

A jolly holiday season helped Gap Inc. post fourth-quarter earnings and sales that beat expectations, leading to speculation that the chain’s turnaround may be starting to take hold.    The nation’s largest apparel retailer reported net income of $220.0 million, or 55 cents per share, up from $214.0 million, or 53 cents per share, last year.   Sales totaled $4.43 billion, up from $4.39 billion and ahead of the $4.41 billion analysts had expected.   

L Brands is preparing for steep losses in the near-future, specifically across its Victoria’s Secret brand.    For the quarter ended January 28, 2017, net sales were $4.489 billion, an increase of 2% compared to $4.395 billion for the quarter ended January 30, 2016. The company’s net income was $631.7 million compared to $636 million last year.  

Twitter is taking a new approach to “humanize” its business partners’ customer service-based “Direct Messages.”   Twitter’s new feature – “Custom Profiles in Direct Messages” – allows businesses to better emphasize the human element in private conversations, as well as more clearly indicate when a bot is speaking, according to Twitter.