Data & Analytics

New York – Ever wondered what is really going on in the minds and lives of today’s college students? Barnes & Noble College, an operator of campus bookstores with more than 720 stores at college and universities nationwide, is accelerating its market research platform.

Expanded research access is intended to help the company’s partners, including colleges and universities, consumer brands and publishers, better understand the thinking, behaviors and expectations of current and future college students and faculty.

Pittsburgh – Dick’s Sporting Goods Inc. beat Wall Street expectations for profit but failed to meet the Street with sales growth in the second quarter of fiscal 2015. The retailer also announced it plans to open 44 new Dick’s Sporting Goods stores and nine new Field & Stream stores, as well as relocate five Dick’s Sporting Goods stores and one Golf Galaxy store, during fiscal 2015.

I recently participated in an SAP-sponsored panel discussion on Game-Changers Radio about how consumer product companies are using real-time consumer insights and engagement. Buoyed by constant customer connectivity, consumer product firms are gaining a much clearer and timelier picture of their end customers, and also directly engaging them near or in real time.

Minneapolis – The ongoing shakeup of senior management that has been occurring at Target Corp. since CEO Brian J. Cornell took the reins in August 2014 is continuing. Target has promoted John Mulligan, who has served as CFO since 2012, to the newly created role of executive VP and COO, effective Sept. 1.

New York – As millennial moms are making back-to-school preparations that include planning school lunches, many are turning to their peers and the Internet to get ideas. According to a survey of millennial moms about their back-to-school lunch plans by online review site Influenster, word of mouth (79%) is the top influencer for school lunch shopping decisions.

That is followed by online reviews (59%), social media (57%), brand websites (43%), television (37%), news websites (16%) and newspapers (15%).

Oakland, Calif. – Stores are apparently failing to deliver the goods when it comes to providing customers the products they want, when they want them. New research from supply chain technology provider GT Nexus shows that 75% of U.S. adults have found a product unavailable in a store in the past 12 months.

And 38% of U.S. adults experienced in-store stock-outs often or very often in the past 12 months.

Englewood, Colo. – Home shopping retailer QVC is expanding its omnichannel reach. QVC parent company Liberty Interactive Corp. is purchasing struggling online retailer Zulily Inc. for $2.4 billion in cash and stock.

As technology for LED lighting continues to improve, it is expected that LED lighting -- which is more energy efficient, lasts longer and has a significantly lower cost of operation -- will completely replace traditional fluorescent and HID lighting technologies. The LED lighting market is anticipated to grow 45% per year though 2020, and is expected to reach a market size of over $60 billion dollars.