Social Media Analytics

Armonk, N.Y. -- Survey results released Thursday by IBM said that Americans are increasingly upbeat about their plans for the Memorial Day weekend, with a huge increase this year in the amount of people talking about traveling and spending compared to last year.

According to the IBM Social Sentiment Index, the "Desire Ratio" – the proportion of positive versus negative comments about shopping – increased by a factor of five for this Memorial Day compared with last year.

HOFFMAN ESTATES, Ill. — Sears is encouraging customer feedback for the products it sells by offering shoppers the chance to vote for their favorite participating charity every time they post a product review. Through its "Love/Hate: Share Your Thoughts, Send Some Love" project, Sears is offering customers the chance to share their opinion -- good or bad -- on products and in return vote for one of four charities to receive a grand prize of $100,000. The participating charities competing for the grand prize  include the American Cancer Society, St.

New York -- Although the adoption of social media by sales, marketing and customer service departments continues to grow rapidly, by the end of 2012, only 50% of Fortune 1000 companies will receive a worthwhile return on investment from their social customer relationship management (CRM) initiatives, according to Garner.

Houston -- Francesca's Holdings Corp. fired its CFO Gene Morphis after an internal investigation found that he had “improperly” communicated company information through social media. The company said it began an investigation after discovering his activity on May 11.

Chicago -- Forty-two percent of Americans are using social media to shop – this equates to nearly 95 million consumers – and that number continues to rise, according to a study by Leo Burnett/Arc Worldwide. When asked how often social media is used to shop today versus a year ago, almost 73% of people confirmed they are using it more.

BOISE, Idaho — Albertsons LLC is sharpening its focus on social media and digital marketing with the creation of a new social and digital marketing team that will be led by technology and social marketing expert Karl Meinhardt.

Chicago -- Survey results released Thursday by WorkInRetail.com found that about one-third (32%) of retail hiring managers use social networking sites to research job candidates.

The new survey from WorkInRetail.com – CareerBuilder’s job site for retail professionals, found that of the retail employers who do not research candidates on social media, 16% said their company prohibits the practice. Nine percent report they do not currently use social media to screen, but plan to start.

Ann Arbor, Mich. -- A study released Tuesday by customer feedback management firm CFI Group found that social media may be blunting the impact of negative word-of-mouth.

According to the findings of its annual Call Center Satisfaction Index, CFI Group said that social media commentary after a call center experience can have a counter-intuitive impact.

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

Coral Gables, Fla. -- A University of Miami study found that the display of a social media icon such as a Facebook “Like” button or a Twitter symbol on a shopping website influences a consumer’s buying decision.