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Social media firm growing in Minneapolis
Social shopper media firm Collective Bias may have been founded in Walmart’s home town of Bentonville, Ar., but the firm has big plans to help suppliers to Target achieve their social media objectives.
Collective Bias established a presence in Minneapolis last year and more recently tapped Kristen Brown to lead the firm’s growth efforts. Brown spent five years with NPD in the company’s Minneapolis office where she served as retail insights director. She is also a best-selling author and motivational coach.
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A big data solution to deal with social media noise
The torrent of customer feedback unleashed by e-commerce and social media is a good thing, as long as companies are able to mine the data to identify problems and improve operations.
To help retailers and consumer packaged goods companies address that challenge Empathica, a customer experience management solutions provider, and Semantria, a provider of multi-lingual text analytics, have joined forces to offer new natural language processing capabilities.