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Social Media Analytics

  • Duane Reade racks up one million Twitter followers

    New York -- Drugstore operator Duane Reade in late August passed an important milestone: It surpassed 1 million Twitter followers. The drugstore chain, which is owned by Walgreens, is most-followed retailer on Twitter in the food, drug and mass arena.

    Duane Reade has garnered five times more Twitter followers than its parent company Walgreens (180,390 followers), the second-most followed drug store retailer. CVS/pharmacy, No. 3, is followed by 117,931 Twitter followers.

  • Social Media

    Tools for engaging with holiday shoppers on the most popular social platforms

    Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

  • SAP uses social sentiment to analyze back-to-school shopping

    New York -- Parents shopping for back –to-school goods react positively to ads that focus on sales and deals to maximize their appeal to shoppers, according to SAP Retail, and they react negatively to commercials that only serve as a reminder of the season. Using SAP’s social media analytics software, the company gathered social sentiment around the 2013 back-to-school season, analyzing more than 600,000 conversations across social channels, including Twitter and Facebook.

  • Report: Franchisors play active role in e-commerce

    Chantilly, Va. – Operators of franchises are actively involved in the local online and social media presence of their franchise businesses, often funding and controlling digital marketing activities at the local level. A new report from BIA/Kelsey, Local Commerce Monitor Wave 17 (LCM), shows that franchises estimated their franchisors covered, on average, 43% of the online presence costs of their individual businesses, for things like website development, landing pages, enhanced listings and online video

  • Report: Twitter, older adults drive widespread social media use

    Washington, D.C. – Seventy-two percent of online adults in the U.S. use social media. Data from the Pew Research Center's Internet & American Life Project shows that Twitter is helping drive this widespread social media use, as the percentage of Internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%.

  • Report: The five types of social back-to-school consumer

    Boston – Retailers trying to successfully attract business from back-to-school shoppers need to understand the different types of customer segments they must target. According to a new report from social media analytics software provider Crimson Hexagon, back-to-school consumers fall into five broad categories based on how they broadcast their goals, choices, experiences, and opinions about back-to-school shopping on social media.

    The five types of social back-to-school consumer are:

  • Report: Facebook plans Trending Topics

    Menlo Park, Calif. – Facebook will reportedly soon begin testing a new feature called “Trending Topics” with some U.S. mobile users. As reported by All Things D, Trending Topics will display a banner highlighting a specific topic. If the user clicks the banner, they will see related comments and posts from friends and other Facebook users they don’t know.

  • Readers pay attention to e-books and social media, prefer Amazon

    Portsmouth, R.I. -- Readers now prefer e-books to printed paperbacks and use social media to help make purchase decisions, and Amazon.com is the overwhelming first choice for book purchases. Results of a survey of almost 3,000 readers conducted by novelist Marie Force show that 77% of respondents read e-books and 52% read paperbacks, although multiple answers to this questions were allowed meaning some readers may use both formats.

  • Five Guys gets social with fries

    Lorton, Va. – In order to quickly detect customer service problems and quantify customer requests, Five Guys Burgers and Fries has implemented social intelligence technology from newBrandAnalytics (nBA). Using nBA solutions, Five Guys monitors social media chatter to help the company implement operational changes and improve engagement with customers. Five Guys also leverages the technology to gauge interest in potential new menu items.

  • Report: Social CRM market set to boom

    Dallas – The market for social CRM software, or technology that allows retailers to perform activities such as social monitoring, social listening, social management and social measurement for providing an enhanced customer experience, is set to grow exponentially in the next few years.

    According to a new report from RnR Market Research, the social CRM technology market will expand from $1.91 billion in 2013 to $9.08 billion in 2018. This represents a compound annual growth rate (CAGR) of 36.5% from 2013 to 2018.

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