How TikTok is shaking up e-commerceTikTok now serves as a full-fledged U.S. e-commerce platform, and digital retail will never be quite the same. These actions make brands memorable on social mediaA new study reveals how brands can stick out to consumers in their social media promotions. Estee Lauder analyzes sentiment with Google Cloud generative AI The Estee Lauder Companies Inc. is utilizing next-generation artificial intelligence (AI) to better understand its customers. Amazon files two lawsuits targeting phony reviews Amazon is going to court over what it says are organized efforts to post fake customer reviews on its site. Threads takes on Twitter – three possible outcomes It’s too early to know the direction Meta’s new Threads social media platform will follow, but history offers a few possible examples. Meta targets Twitter with Threads A new rapidly-growing social media platform offers consumers – and retailers – an alternative to Twitter. Amazon’s three-step plan to halt phony reviews Amazon is calling on the public and private sectors to unite in an effort against fake online product reviews. Patagonia and Costco have best reputations in annual ranking A retailer known for its activist environmental and social agenda has the best reputation in an annual ranking of “the most visible” U.S. companies. The best times for social media marketing posts are… Not all times of day are created equal when it comes to effective social media promotions. Twitter taps NBC ad exec as new CEO Elon Musk is ending his controversial reign as CEO of Twitter. Survey reveals Gen Z social media, branding trends Gen Z consumers have unique preferences when it comes to digital engagement and selecting brands. Trader Joe’s, Lego, Bath & Body Works among American’s ‘most loved’ brands A regional grocery powerhouse is the brand most positively talked about in offline conversations — ahead of more than 650 brands across all consumer categories. First Previous 1 2 3 4 5 Next Last
