Predictive Analytics

St. Louis -- Brown Shoe Company has selected Agilence Retail 20/20 as its exception reporting solution. The next-generation exception reporting solution will provide Brown Shoe Company with a platform for reporting on point-of-sale transactions, e-commerce, inventory adjustments, financials, and customer loyalty.

Rocklin, Calif. - Sleep Train, Inc. has gone live with ARC Merchandise Analytics, a cloud-based advanced analytics solution from Manthan Systems, including support for merchandising, marketing, stores and the executive team.

By Rosie Poultney, 89 Degrees

As businesses try to figure out how to best use all the extra information flooding in from the omni-channel world, segmentation is a hotter topic than ever. Looking back at our conversations with clients in 2013 on the best segmentation approaches to help build their businesses, some key themes stand out. Here are those five key points, each of which will continue to be important in 2014 and for many years to come:

1. One is Never Enough

Seattle – Amazon.com has reportedly obtained a patent for “anticipatory shipping,” or a logistics technique using customer behavior and history to prepare items for shipping before they are actually ordered. According to the Wall Street Journal, Amazon received the patent in December 2013.

Amazon has reportedly obtained a patent for “anticipatory shipping,” or a logistics technique using customer behavior and history to prepare items for shipping before they are actually ordered. According to the Wall Street Journal, Amazon received the patent in December 2013.

Walnut Creek, Calif. – Retailers are most likely to use data for planning, but a majority of retailers do not have a long-term enterprise business intelligence (BI) strategy in place that meets their needs. According to a new study from RSR Research, “Retail Analytics Moves to the Frontline,” 57% of retailers think planning and executing more effectively is a top use of data, followed by managing customer relationships (47%) and reporting results of business activities (44%).

By Greg Arnette, CTO, Sonian

In the age of digital transactions, modern retailers have more data at their fingertips than ever before, right in their point-of-sale (POS) systems. In many cases, however, businesses are using POS data solely to process sales and update inventory levels. Instead, businesses could be leveraging the purchase data to learn much more about their customers and make actionable decisions that drive bottom-line results.

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