Predictive Analytics

Despite the short holiday season, December was still the biggest shopping month of the year.

Shopper traffic up more than one-third over November

Tennis is an individual game, and tennis players have individual tastes when it comes to buying gear and apparel. For Houston-based Tennis Express, a specialty retailer of tennis equipment, apparel, footwear and accessories, segmenting customers in order to better meet their individual needs and tastes is shaping up to be a winning effort.

Efficient Collaborative Retail Marketing on Wednesday unveiled the ECRM Data website, ECRMData.com. ECRM Data is an industry solution that offers turnkey solutions for promotional tracking and analysis functions.

Brentwood, Tenn. -- Tractor Supply Company is renewing its Revionics Price Optimization license for three years and expanding the partnership to include the use of Revionics Markdown Optimization. Tractor Supply has used Revionics Price Optimization for regular price management and optimization during the past three years to drive regionalized, shopper-centric everyday value pricing.

Chicago -- Despite the shortened holiday season and extreme weather in many areas of the country in the weeks leading up to Christmas, retailers finished the 2013 holiday shopping season with increased sales. According to ShopperTrak, during the holiday shopping season of November and December 2013, national retail sales increased 2.7% and foot traffic decreased 14.6% when compared to the same two months of 2012.

Austin, Texas -- Shoppers with registered devices and retailer mobile apps made more store visits during the 2013 holiday season than during the previous year’s holiday season. According to data from mobile analytics provider Digby, mobile consumers made 29.6% more store visits during the 2013 holidays than in 2012.

Hampshire, U.K. - Annual retail payments on mobile handsets and tablets are expected to reach $707 billion by 2018, representing 30% of all e-retail by that time. According to a new Juniper Research report, “Mobile Payment for Digital & Physical Goods: Opportunities & Forecast 2014-2018,” this compares with mobile retail spend of $182 billion in 2012, when mobile accounted for around 15% of e-retail.

Major retailers have successfully faced down emerging e-tailers and their aggressive pricing tactics by upgrading their e-commerce platforms and readjusting their pricing to strengthen their hold on shoppers. To fully complete their turnaround, however, they must judiciously apply bricks and mortar to their competitive advantage.

According to Cognizant’s fourth annual survey, “2013 Shopper Experience Study: Rise of the Individual Shopper,” consumers still value the in-store experience, but have exceedingly higher expectations.