Predictive Analytics

Vera Bradley will be deploying consumer behavior insights and location-based analytics provider ShopperTrak's Perimeter Analytics tool at each of its new U.S. stores this year, with plans to roll out the service across all corporate stores in the coming year.

Greensboro, N.C. - Convenience store operator Mapco recently partnered with Gilbarco Veeder-Root to install the Impulse upselling platform across 220 sites by the end of 2014. Mapco, which operates 375 stores in the Southeast, is using the Impulse platform to drive dynamic digital content at both the point-of-sale and through their mobile application.

Fort Mill, S.C. -- The security of credit and debit card information is a bigger concern for consumers (93%) than their health (84%), retirement savings (81%) or losing their cell phone (63%), according to a new consumer trust survey from Honeywell. 

Hy-Vee is looking to improve operations and reduce shrink, and to that end, will be deploying Agilence’s Retail 20/20 exception reporting tool.  

"While looking for a solution we were keen on finding one that could help us improve our in-store operations, while also making exception reporting a priority," said Darren Baty, SVP and chief information officer, Hy-Vee. "After seeing Retail 20/20 in action it became clear that we would be able to reduce shrink and improve our front end with this tool."

Chicago - Vera Bradley has implemented ShopperTrak's Perimeter Analytics solution at each of its new U.S. stores in 2014, with plans to roll out the service across all corporate stores in the coming year. Vera Bradley plans to use ShopperTrak Perimeter Analytics for a variety of purposes, including predicting its labor model, understanding peak times for stores and creating a reliable, global platform for consistent data reporting.

London – The Dynamic Action retail decision intelligence application from OrderDynamics now incorporates offline and online store data to provide a comprehensive omni-channel view of products, customers, channels and marketing. The OrderDynamics commerce suite, with Dynamic Action’s newest capabilities at the core, identifies opportunities for retailers to achieve this type of omni-channel functionality:

• Re-allocation of stock between stores and warehouses.

Ottawa, Canada – Price intelligence technology provider 360pi, is collaborating and integrating with IBM to facilitate more automated and dynamic pricing for joint customers. The resulting solution leverages 360pi’s real-time price intelligence for exact and “like” products within IBM’s cloud-based omnichannel pricing platform.

San Francisco - Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods. According to a new survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe performed by Forrester Consulting for predictive marketing software provider Kenshoo, advanced marketers use sophisticated multi-touch attribution models to inform a broad array of strategic and tactical decisions in more detail and with more speed.