Predictive Analytics

Top trends include increased use of alternative energy sources and daylighting

Green building is on the rise, with half of all new U.S. retail and hotel projects expected to be green by 2015, according to recent surveys. The boom is credited to a number of factors, including higher energy efficiency standards, a move toward greater transparency, decreased operating costs, increased sustainability awareness and a more responsible use of building resources. 

Jim Riesenbach, CEO of indoor location analytics solutions provider iInside, recently had a conversation with Chain Store Age about the numerous advantages both retailers and consumers can obtain from precise understanding and analysis of how customers move and shop inside the store.

How can both retailers and consumers benefit from targeted, accurate indoor location metrics?

The love affair between retailers and loyalty programs is in serious distress. Several major retailers have cut or reduced their loyalty programs and more are considering a trial separation. Customers seem to be shrugging off the change for now. As long as they’re getting the discounts, it’s easier for them to not have to carry and swipe their cards or give their phone numbers at checkout.

Mountain View, Calif. – Millennial consumers age 18-34 are most likely to use online and mobile technology in their holiday shopping this year. According to a new survey from the Google 2013 Holiday Intentions Shopping Study, 95% of Millennials but only 87% of consumers age 35 and older plan to use the Internet as a tool for holiday shopping.

Plano, Texas -- J.C. Penney has secured Energy Star certifications in over 500 stores, one supply chain facility and its home office, far surpassing the company’s initial goal of having 400 locations certified by the end of 2013. (The Environmental Protection Agency awards Energy Star certification to buildings that rank within the top 25% of similar commercial buildings nationwide by meeting strict energy performance levels set by the EPA.)

New Canaan, Conn. -- Continuing a two-year slide in retail spending momentum, American shoppers will generate only a lackluster 2.9% rise in holiday sales, according to Customer Growth Partners’ 13th Annual Holiday Forecast. The CPG report paints a scenario that is decidedly less cheery than some of the other holiday forecasts that have been released to date.

By Craig Johnson, president, Customer Growth Partners

Waldorf, Germany -- By 2015, retailing will be marked by redefined customer interaction, a new level of real-time customer data, and a global, verticalized supply chain. According to an SAP-sponsored webinar hosted by Chain Store Age on Oct. 29, “Improving Retail Decisions with Big Data and Predictive Analysis,” the plethora of Big Data retailers can now process will make this evolution possible.

New York -- Consumers who use mobile devices to research purchases visit retailer sites more frequently than those who use PCs alone. According to research from Millward Brown Digital, mobile visitors engage with top retailers twice as often as PC visitors (on average, 6.2 times per month compared to 2.9 times per month).

Waldorf, Germany – Retailers see a need for functional competencies leaning toward technology and data skills, even more than general business and people management. But a new survey of 76 retail managers from top retailers conducted by SAP during the recent SAP Retail Forum North America in Dallas, Texas revealed that 84% of retailers are worried that it will be challenging to find employees with these skills.