Predictive Analytics

Placing ads in tweets just got easier and more precise for retailers.

The retail revolution may not be televised, but it will be digitized.

The new Q3 E-commerce Pulse from predictive analytics platform provider Custora shows that e-commerce revenue grew a healthy 11.8% year-over-year in third quarter 2015. E-commerce transactions rose an almost identical 11.6%.

Mobile continued to grow in significance as a channel for e-commerce in the quarter. Phones and tablets made up a combined 28.7% of e-commerce transactions, up from 23.1% of orders during the same time the prior year.

Physical credit cards may be going the way of DVDs and floppy disks.

According to new analysis from Bankrate.com cited by PayPal, 63% of millennials do not have a credit card. However, that does not mean they are abandoning credit-based purchases.

Millennials are now the fastest growing segment of PayPal Credit shoppers, rising to 33% of the total in 2015 up from 28% in 2013. Rather than shunning credit altogether, this influential group is turning to alternative credit services to help manage their finances.

The National Retail Federation issued an above average holiday season sales forecast in which the desire of Americans to spend will be offset by their ability to do so.

The trade group projects that total holiday sales will increase 3.7% to $630.5 billion during the November time-frame and that online sales would increase between 6% and 8% to represent $108 billion of the total.

Brevity is the soul of online retail.

According to a new survey of more than 300 consumers from checkout optimization provider PCA Predict, 84% of U.S. consumers stated they would abandon their e-commerce order if presented with complicated or lengthy Web forms.

Asked about their experience with retailers failing to deliver, an overwhelming 95% of U.S. consumers said that they would be unlikely to shop with a retailer again if an order failed to arrive.

Everyone knows fraud is costly, but it be more expensive than you think.

In addition to typical fraud costs, such as the loss of goods and chargeback fees, merchants that sell digital goods, such as MP3 files and streamed movies, each spend an average of $10.1 million every year on fraud-related costs.

Online shopping platform Bigcommerce sets expectations high with its name. Hot on the heels of offering the “Buyable Pins” Pinterest shopping feature and Twitter “Buy Now” social commerce button to its merchants, Bigcommerce is launching partnerships to simplify shipping and fraud detection.

Rawlings Sporting Goods Company Inc. is taking its store operations game up a notch. The St. Louis-based vertical sporting goods retailer will use the RetailNext store analytics platform to optimize its brick-and-mortar shopping experience at all five company-owned factory outlet stores.

The comprehensive RetailNext platform will be deployed at all Rawlings-owned factory outlets in an attempt to uncover deep customer behavioral insights that can be used to create a better in-store experience.

By now, you’ve probably heard that Facebook will be testing a “dislike” button. Unconfirmed reports say the button will be designed to let users express empathy for posts about negative events, such as the death of a loved one.

Assuming Facebook does introduce a dislike button, retailers will need to decide whether to enable it on their Facebook pages. Here are two pros and one con a dislike button would pose to retailers.

Pro #1: Instant Sentiment

Amazon.com is the No. 1 website for online shoppers in the United States, according to a new survey.

A Survata study commissioned by BloomReach reports that in a survey of 2,000 U.S. consumers, 44% bypass the entire Internet and go directly to Amazon.com first to search for products, compared to 34% who use top search engines like Google, Bing and Yahoo!.