Predictive Analytics

Poorly optimized retargeted ad campaigns are missing the mark, and costing retailers sales.

Results from Amazon’s body scanning study could be aimed to minimize one of online’s biggest problems: returns.

Bloomingdale’s can now pinpoint which of its employee learning programs are generating results — and by how much in real dollars.

Unlike other e-retailers that are jumping into brick-and-mortar, menswear retailer Black Lapel is keeping its distance from physical retail.

The Trump administration’s proposed tariffs on $50 billion of Chinese imports, coupled with retaliation promised by China, would take a big toll on the U.S. economy.

Decathlon wants to speed up its customers’ online search efforts.

Rue21 is creating assortments based on customer buying behavior.

A new partnership is putting Ahold Delhaize on the ground floor of artificial intelligence (AI) technology development.

Amazon reported huge sales and profit surges in the first quarter, increases that were fueled by its fast-growing cloud services business (AWS) and Prime loyalty members.

Despite adding immersive solutions and growing active buyers across its platforms, eBay’s first quarter results fell short of analyst estimates.