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Consumer Analytics

  • Staples Canada and Alliance Data announce multi-year agreement

    Dallas -- Alliance Data Systems Corp. announced Thursday that its Canadian loyalty business signed a new multi-year agreement with Staples Canada Inc., which operates about 330 locations under the banners Staples and Bureau en Gros.

    Staples Canada joined Alliance’s Air Miles Reward Program, under which reward miles are redeemed for more than 1,000 different rewards. The retailer will launch the program in-store and online in March.

  • CVS Caremark bullish on international opportunities

    WOONSOCKET, R.I. — CVS Caremark executives expressed optimism Wednesday morning as the company posted record fourth-quarter results, raised its 2013 guidance and continues to work to leverage its distinctive business model to help people on their path to better health amid a rapidly changing healthcare environment.

  • Walmart and Mother Nature Network in Twitter promotion

    Bentonville, Ark. — Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

  • Report: Top 10 myths about multichannel retailing

    New York -- Social media isn’t likely to become an important retail channel anytime soon, according to a new report by PwC. The study, “Demystifying the Online Shopper: 10 Myths of Multichannel Retailing,” found that in-store shopping is still center to the shopping experience.

    “Our report finds that the physical store remains the centerpiece of the purchase journey, while devices are used significantly for product research and deals,” said Susan McPartlin, PwC’s U.S. retail & consumer sector leader.

  • Duane Reade seeks to expand customer engagement with location-based game from Niantic Labs

    New York -- Duane Reade announced that its 250 plus stores are integrating into Niantic Labs' new mobile game, Ingress. The drugstore chain is one of the first retail partners in the New York metropolitan area for "Ingress," which blends the physical and virtual world to create a one-of-a-kind gaming experience.

  • FTC issues new guidelines for mobile marketing

    Finding the right balance between providing consumers targeted and offers while still respecting their privacy is ongoing battle for mobile marketers. Now, the The Federal Trade Commission, the nation’s chief privacy agency, has issued a staff report recommending ways that key players in the rapidly expanding mobile marketplace can better inform consumers about their data practices.

  • Hhgregg pauses video to pursue other categories

    INDIANAPOLIS — Lackluster performance in the video space ontinues to impact Hhgregg's sales and earnings results, causing the retailer to focus on more lucrative categories.

    The electronics retailer reported net income of $17.4 million, or 51 cents per diluted share, for the third quarter ended Dec. 31, 2012, compared with net income of $22.5 million, or 60 cents per diluted share, for the comparable prior year period. 

  • Digital deals dominate 2012

    MINNEAPOLIS — Digital coupons are increasingly being used as a marketing tool for major brands, as evidenced by the rise in such offers between 2011 and 2012.

    Accoding to Kantar Media, digital couponing events across key websites increased by 46.1% in 2012 compared with 2011, and 805 manufacturers distributed digital coupon offers on these key websites during 2012, an increase of 18.9% as compared with the same period in 2011.  

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