Staples selects product recommendation platform

Indianapolis Staples has replaced its online cart-level product recommendations system with iGoDigital, a provider of personalized product recommendations.

The chain wanted to aimed to improve the average order value (AOV) on its site and the desire for extensive merchant control over the logic behind the solution.

With the new solution, Staples can offer related and compatible products to every site visitor that adds an item to its shopping cart via the display of product recommendations from the most relevant product categories presented to each customer after they've added an item to their shopping cart.

Staples also has access to iGoDigital's suite of reporting tools, which provide insight into the effectiveness of the recommendations and its overall impact on revenue, average order value, and conversion rates.