Consumer Analytics

Consumers today are smarter and savvier than ever. Over the past decade, the continually growing use of the Internet has made it easier and faster to comparison shop. During the “Great Recession,” shoppers learned to lean even more heavily on the Web to do research and find good deals. Now, as the economy recovers, these sharp consumers are not about to go back to their old ways. In addition, future technology advances will only make it easier for consumers to comparison shop. So what’s a retailer to do?

By Jon Weber, [email protected]

As a consumer, you’re aware that basic demographic information doesn’t reflect your personality or pinpoint why you make your purchasing decisions. Retailers that probe beneath the surface of shallow customer profiles can gain the true market intelligence required to uncover new opportunities and focus on areas with the highest growth potential.

Sam’s Club has installed multiple self-checkout lanes at its club in Bentonville as part of a test that is reportedly limited to three clubs. At the Bentonville location, the two self-checkout lanes are easily identified with a large triangular overhead sign that says, “Self Checkout” Additional signs at the entry to the checkout lane call out the payment process with the words, “scan, pay, go.” Nearby, two additional self-checkout payment terminals are positioned on opposite sides of a table for shoppers with smaller purchases.

NEW YORK — Any hope that consumer spending will improve may be dampered by predictions of rising gas prices. 

Nielsen predicts that in the United States, Nielsen noted, households could be paying an extra $52.50 with a 50-cent increase in gas prices, $105 with a $1 increase and $210 if prices jump up $2, prompting consumers to tighten their wallets. This will mirror historic trends, which include increased trip compression, more value-conscious shopping alternatives and increased use of coupons, Nielsen said.

NEW YORK — A report released by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

By David F. McDowell, [email protected] and Samantha P. Goodman, [email protected]

SAN FRANCISCO -- In what can only be a sign that the economic health of the country is improving -- at least for for higher-income consumers, Williams-Sonoma announced that net revenues for the fourth quarter of 2010 increased 9.7% to $1.195 billion versus $1.09 billion in the fourth quarter of 2010, including Internet net revenue growth of 27.2% and a comparable-store sales increase of 5.2%.

Diluted earnings per share on a GAAP basis were $1.05 for the quarter compared with 81 cents for the same period last year.

NEW YORK -- The Deloitte Consumer Spending Index offered some hope that the economy is improving, however consumer spending not likely to reach pre-recession levels anytime soon. The Index, released Monday, rose in February, driven primarily by the slight improvements in real home prices and initial jobless claims, according to the company.

The Index attempts to track consumer cash flow as an indicator of future consumer spending.

HOFFMAN ESTATES, Ill. -- Sears Holdings announced that it has been named the 2011 Energy Star Partner of the Year (Product Retailer Category) by the U.S. Environmental Protection Agency (EPA). This is the second year running that Sears Holdings has been awarded this honor for empowering its customers to reduce greenhouse gas emissions and through its numerous initiatives focusing on educating customers about energy-efficient products.

New York City -- A report released Tuesday by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.