Consumer Analytics

Dramatic growth and purchasing power of U.S. Latino population demands retailer attention

Retailers share online insights

Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:

San Jose – Brick-and-mortar retail sales soared during this past spring, according to new metrics from RetailNext. Using its in-store analytics platform to collect metrics on millions of shopping trips to department stores and specialty retailers nationwide, RetailNext studied and released its analysis of traffic, conversion, sales, and average transaction values (ATV) for the spring season, including the four holidays of Easter, Mother’s Day, Memorial Day and Father’s Day, as well as the days leading up to Father’s Day and Easter Sunday.

Austin, Texas – Digital coupon provider RetailMeNot is expanding into Canada with the launch of its new RetailMeNot.ca site. The site provides Canadian consumers with access to thousands of digital coupons for more than 6,000 retailers doing business in Canada.

Los Altos, Calif. – Catalog Spree, which promotes itself as a “digital mall” providing online access to retail catalogs, has added several brands to its mobile shopping app. Retailers — including Forever 21, JC Penney, Kohl's, Target, Toms Shoes, Torrid and Urban Outfitters — now have Catalog Spree “lookbooks” that provide online browsing of catalog-style product selections. Catalog Spree also has added a price watch feature that sends users automatic notifications when prices on desired goods drop to a certain point.

Denver – Furniture Row, parent company of home furnishings retailer Denver Mattress, is using the Oracle ATG e-commerce solution to both personalize the Denver Mattress e-commerce site and make it adaptable to the format of any device the customer chooses to employ. Using the “adaptive design” website design methodology enabled by ATG technology, the Denver Mattress site instantly recognizes what type of device — such as PC, smartphone or tablet — a customer is using and optimizes display for that specific screen.

LOS ANGELES — Specialty sporting goods retailer Sports Chalet is sticking to an innovative plan that helps retain existing customers while enhancing its brand awareness. The retailer is inviting certified Scuba divers to participate in its Treasure Hunt dive for the fourth consecutive year. 

Clearwater, Fla. – Multichannel retailer/product marketer As Seen On TV is taking advantage of the burgeoning crowd-funding trend to let its customers help decide what new products will be available for sale. Partnering with crowd-funding software provider Launcht Inc., As Seen On TV will allow inventors to upload video, images, design specifications and marketing strategies relating to their product ideas onto its e-commerce site. Customers will then be able to comment on, review and make prepurchases of products.