Consumer Analytics

New York — More than half (54%) of shoppers who used a coupon during purchase would not have made the purchase without the deal; in addition, 55% of these shoppers were inspired to shop because they received a coupon. Those are some of takeaways from a recent survey by Tada.com, which offers deals and coupons from more than 5,000 retailers.

The Coca-Cola Company is focusing on the positive following third quarter results for the period ended Sept. 27. The company experienced continued global value share gains in total nonalcoholic ready-to-drink (NARTD) beverages for the 25th consecutive quarter.

The company also reported worldwide volume growth of 2% in the third quarter against the backdrop of increasing volatility in several emerging markets. Coca-Cola Americas grew volume 1% in the quarter, with North America volume up 2% and Latin America volume flat in the quarter.

Bay Shore, N.Y. - One in three shoppers have walked out of a store without buying the goods they intended to because of a bad experience with a self-service checkout, according to a new survey from queue management company Tensator. With 84% of respondents admitting to needing staff assistance when using a self-service, nearly 60% of customers actually prefer using more traditional staffed checkouts, the company said.

Other survey findings include:

St. Louis – Famous Footwear free app for iPhone and Android. The new app offers shoppers instant access to savings they can earn through Famous Footwear’s Rewards program, as well as exclusive mobile discounts and offers. The app allows users to plan, shop and track their purchases, and redeem their Rewards points from their mobile device.

San Francisco -- Cardfree, a mobile commerce provider to large merchants, announced that quick-service restaurant chain Checkers/Rally’s will leverage its full commerce platform to provide consumers with a complete mobile experience.

Woonsocket, R.I. – CVS is reportedly offering a new program to its ExtraCare loyalty program members, called myWeeklyAd, which creates a personalized profile with targeted product offers based on previous purchases. According to Wall St. Cheat Sheet, CVS spent about $7 million on the omnichannel program which is available on PC, tablet and smartphone.

Los Angeles -- Faced with an uncertain economic and political environment and the first government shutdown in nearly two decades, Americans are expected to tighten their holiday budgets this year, beginning with Halloween, according to market research firm IBISWorld. Total spending on the holiday is anticipated to grow only 3% to $7.63 billion in 2013, compared to a strong 17.8% increase in 2012.
 

New York -- E-commerce and payments fraud remains high on the agenda for consumer-facing organizations, according to a recent Deloitte online poll. Nearly half (47%) of executives and managers reported that fraud protection ranks as a "high priority" for their organization, and a further 8% cited this as their organization's number one priority.