Consumer Analytics

By James McCandless and Kenneth Katz,  X Team International

The recent government shutdown has analysts scrambling to determine how much damage was done to the national economy. From a retail perspective, understanding the scale and scope of the shutdown requires a more thorough understanding of the issues at play; including a closer look at how retailers responded and a breakdown of how the lingering effects of the partial government closure may impact the holiday sales season.

The ripple effect on retail

New York -- Consumers who use mobile devices to research purchases visit retailer sites more frequently than those who use PCs alone. According to research from Millward Brown Digital, mobile visitors engage with top retailers twice as often as PC visitors (on average, 6.2 times per month compared to 2.9 times per month).

Yorba Linda, Calif. -- Jon Rosen, executive VP of indoor location analytics technology provider iInside, will provide an in-depth review of how retail traffic analytics work, how retailers benefit from precise shopper traffic insights, how traffic data is operationalized to drive revenue, and how to choose between the many indoor petitioning methods available during a live webinar on Wednesday, Oct. 30, at 9:30 a.m. PDT.

Chicago -- Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly, according to ShopperTrak, a leading provider of shopper analytics. Additionally, with a shortened shopping season and only four weekends between Thanksgiving and Christmas – down from five last year – retailers must be ready to capture holiday spending during a narrower window of time.

First Data Corporation, a leading global e-commerce and payment processing provider, has acquired Perka, a smart loyalty platform.

Perka became a First Data subsidiary on Oct. 4, and continues to operate autonomously as an innovative entrepreneurial company led by its current management and product development team. Financial terms of the deal were not disclosed.
 

New York -- Consumer confidence fell sharply in October, according to The Conference Board, whose monthly consumer confidence measure dropped to 71.2 in October, down from 80.2 in September. Economists had expected a reading of 75.0 in October.

The Present Situation Index decreased to 70.7 from 73.5.The Expectations Index fell to 71.5 from 84.7 last month.

According to ShopperTrak, a leading provider of shopper analytics, the busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly.

Additionally, with a shortened shopping season and only four weekends between Thanksgiving and Christmas — down from five last year — retailers must be ready to capture holiday spending during a narrower window of time.

Waldorf, Germany – Retailers see a need for functional competencies leaning toward technology and data skills, even more than general business and people management. But a new survey of 76 retail managers from top retailers conducted by SAP during the recent SAP Retail Forum North America in Dallas, Texas revealed that 84% of retailers are worried that it will be challenging to find employees with these skills.