Dot com gaining ground ahead of the holidays

Walmart continues to gain online momentum, judging from the most recent monthly report from measurement firm comScore Media Metrix.

Walmart consistently ranks in the firm’s Top 50 U.S. Web properties report, and that was the case again in October when Walmart.com was ranked 23rd with 45.2 million unique visitors. By comparison, Target.com, which experienced some difficulties with a major relaunch several months ago, was the only other traditional retailer on the list and ranked 46th with 27 million unique visitors.

Walmart.com still lags sixth ranked Amazon.com’s 106 million unique visitors by a wide margin. However, it is gaining ground on eBay.com with 73.6 million unique visitors, and could soon overtake Craigslist.com, which logged 53.2 million unique visitors in October.