Consumer Analytics

Mountain View, Calif. – Millennial consumers age 18-34 are most likely to use online and mobile technology in their holiday shopping this year. According to a new survey from the Google 2013 Holiday Intentions Shopping Study, 95% of Millennials but only 87% of consumers age 35 and older plan to use the Internet as a tool for holiday shopping.

New York -- Moms with young kids, defined as children under the age of five, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touchpoints than other segments of moms and consumers at large. A new analysis from Experian Marketing Services shows that moms with young kids are 62% more likely than the general population to use their mobile phones to look for local coupons while shopping.

Redlands, Calif. — Start-up Fresh Thyme Farmers Market plans to open 50 new stores across 12 Midwestern states over the next six years. To find the right locations, Fresh Thyme is using Esri technology and data to prioritize markets and rate, rank and compare potential sites based on geographic and demographi9c analyses.

San Francisco – Almost nine-in-10 (88%) consumers will shop in stores this holiday season, compared to 75% who will shop online and 16% who will shop via mobile device. A new Harris Interactive survey co-sponsored by Aerohive Networks and Euclid also shows that physical retailers still need to address consumer concerns regarding in-store holiday shopping.

Specifically, consumers are most concerned about crowds (42%), lines (29%), and out-of-stock items (15%) affecting their in-store holiday shopping this year.

New Canaan, Conn. -- Continuing a two-year slide in retail spending momentum, American shoppers will generate only a lackluster 2.9% rise in holiday sales, according to Customer Growth Partners’ 13th Annual Holiday Forecast. The CPG report paints a scenario that is decidedly less cheery than some of the other holiday forecasts that have been released to date.

Orte Madera, Calif. -- Restoration Hardware Holdings announced the appointment of Katie Mitic to its board of directors, effective immediately. Mitic, who will also serve on the board’s audit committee, is a veteran technology leader and entrepreneur with nearly 20 years of strategic product, marketing and business development experience.

New York – Gowex is launching a new “social WiFi” network called We2 in New York City on Dec. 15. We2 will work by harnessing the global presence of Wi-Fi by turning “private” hotspots, such as those found in shops and restaurants, into public hotspots, which can be accessed for free by users registered on the We2 network.

Washington, D.C. – Retail sales fell in September for the first time in six months, but the decline was credited to a drop-off in auto purchases. Most U.S. retail sectors experienced broad sales gains during the month, according to the National Retail, which reported that,  excluding automobiles, gas stations and restaurants, retail sales grew a seasonally 0.6% compared to the previous month and 3.8% unadjusted compared to the prior year.

Results of specific sectors include: