Consumer Analytics

New York City -- Nielsen’s annual Black Friday Shopping Survey, released Tuesday, found that 80% of consumers don’t plan to shop on Black Friday. Of those that do, 71% will head to department stores, 52% to electronics stores, 51% to mass merchandisers and discounters, 40% will shop online, 27% will visit toy stores and 23% will shop warehouse clubs.

By Alan Brill, Kroll

From headline-grabbing breach events to ongoing trends in information theft, the following industry events tell us a lot about the cyber security threats affecting the retail space this holiday season. Here is some light on how you can keep history from repeating itself.
 
Third-party breaches
Best practices in third party due diligence include:

CHICAGO — Heading into Black Friday weekend, retailers would be wise to make sure their shelves are fully stocked. According to a study by Harris Interactive on behalf of Galleria Retail Technology Solutions, a provider of retail and category optimization solutions, nearly 70% of U.S. adults would avoid shopping at a retail store if they encountered empty shelves.

Gritty and dry are not words normally associated with a delicious chocolate chip cookie, but that is how Consumer Reports described most of the cookies tested in its December issue, including Target’s Market Pantry and Archer Farm’s brands.

Chicago -- Up to 60% more shoppers will enter stores on Dec. 26 than on the same day last year, according to ShopperTrak, the world's largest provider of retail and mall foot traffic counting services. The reason for the increase is due to the calendar: Shoppers will come out in full force on the day after Christmas because it falls on a Monday for the first time in six years. That day will rank third in foot traffic for the holiday shopping season, surpassed only by Black Friday, the day after Thanksgiving, and Super Saturday, the Saturday one week before Christmas.

San Francisco -- Walmart has the most engaged users across its social media platforms as the days count down to the holiday shopping season, according to a study by the social media and digital analytics company Socialbakers.

Walmart has the most number of fans topping the list at over 10 million fans, with over 7,500 fan posts last month, Socialbakers said. The engagement rate represents fan interactions and although Target ties with an average monthly engagement rate, Walmart has nearly double the number of fans who are actively posting.

Walmart continues to gain online momentum, judging from the most recent monthly report from measurement firm comScore Media Metrix.

Walmart consistently ranks in the firm’s Top 50 U.S. Web properties report, and that was the case again in October when Walmart.com was ranked 23rd with 45.2 million unique visitors. By comparison, Target.com, which experienced some difficulties with a major relaunch several months ago, was the only other traditional retailer on the list and ranked 46th with 27 million unique visitors.

Let’s not get ahead of ourselves here. That seems to be the message implied in Walmart’s guidance for fourth-quarter same-store sales in a range of flat to up 2%. The company’s comps expectations follow a third-quarter increase of 1.3% that ended a two-year string of negative results, but appear rather muted against the backdrop of talk about the company’s gathering momentum, the effectiveness of strategies and solid positioning for the holidays.

New York City -- One in four consumers will start their holiday shopping this week, according to a survey of more than 1,000 U.S. consumers conducted this fall by Oracle. The report, “Oracle Holiday Shopping Snapshot 2011,” finds that Black Friday and Cyber Monday still reign supreme when it comes to getting consumers out to shop.

In other findings:

Chicago -- AT&T announced the opening of the AT&T Retail Innovation Center in Arlington Heights, Ill.

The 10,400 sq.-ft. space — more than twice the size of a conventional AT&T store layout — is designed to showcase the company’s most innovative products and serve to gather customers’ feedback on new retail concepts — all designed to help shape the ultimate customer experience across AT&T’s more than 2,300 stores nationwide.