Consumer Analytics

Denver -- When consumers search for online coupons and savings, 62% search for store-centric deals, 24% for product-specific coupons, and only 14% search specifically for brand name product discounts online, according to the first Buy-havior Report, from coupon-search engine ShopAtHome.com. The report tracks consumer search habits on the site.

Of the 62% of consumers looking for store-centric savings, Wal-Mart was the most-searched for retailer followed by Kohl’s and Target, respectively.

Denver -- When consumers search for online coupons and savings, 62% search for store-centric deals, 24% for product-specific coupons, and only 14% search specifically for brand name product discounts online, according to the first Buy-havior Report, from coupon-search engine ShopAtHome.com. The report tracks consumer search habits on the site.

Of the 62% of consumers looking for store-centric savings, Wal-Mart was the most-searched for retailer followed by Kohl’s and Target, respectively.

By Michael Moores, [email protected]

NEW YORK — A growing number of shoppers are using their smartphones to help them make in-store purchases. According to new Deloitte research, smartphones currently influence 5.1% of annual retail store sales, translating into $159 billion in forecasted sales for 2012, according to new Deloitte research. 

Deloitte arrived at its 5.1% figure by examining in-store sales driven by consumers' store-related smartphone activity such as product research, price comparison or other mobile application use.

Washington, D.C. -- The Conference Board, in its monthly sentiment index released on Wednesday, said that confidence among U.S. consumers dropped in June for a fourth consecutive month, reaching a five-month low.

The research firm’s sentiment index fell to 62, from a revised 64.4 in May. The slide in confidence raises the risk that the recently revealed slowdown in hiring will cause households to curb spending.

The median forecast of 69 economists surveyed by Bloomberg News projected the U.S. confidence index would fall to 63.

HERMOSA BEACH, Calif. — Virtual Piggy, a provider of a technology platform that allows children to shop online in a parent-controlled environment, has formed agreements with sports retailers Spyder Surf and Tahoe Mountain Sports.

Seattle — Former Nordstrom executive, Loretta Soffe, has joined the advisory board of Zoomingo, which creates shopping discovery apps that help consumers find the best sales in their local stores anywhere in the nation.

Soffe spent 24 years at Nordstrom in buying, merchandising and product development. For the last 10 years, she served as EVP, general merchandise manager of women's, the largest division in the company with annual sales of $2.0 billion.

Online measurement firm comScore is out with its top 50 web properties report and Walmart.com must be doing something right judging from a surge in traffic.

Walmart.com was ranked 24th on the top 50 list for May with 42.4 million unique visitors, a 9% increase from the prior month when comScore showed Walmart.com had 38.8 million unique visitors in April. The gain in web traffic over the same month the prior year is even more substantial as Walmart.com registered a 26.2% increase from a May 2011 unique visitor total of 33.6 million.

Houston -- On average, Hispanics visit convenience stores more frequently on a monthly basis compared to non-Hispanics, according to a recently released report by The NPD Group. The report, entitled The Hispanic Convenience Store Shopper, finds that Hispanics overall made almost two more visits a month than non-Hispanics to major oil chain c-stores, and nearly one more visit over a 30-day period to traditional c-stores than non-Hispanics.

CINCINNATI — Marketing solutions provide Dunnhumby has hired Nishat Mehta, formerly of MicroStrategy, to lead the company’s growing global partner business. As EVP global partners, Mehta will be responsible for driving the global expansion and commercialization of Dunnhumby solutions, such as digital advertising, targeting and measurement, through strategic partnerships with data companies that deliver a comprehensive understanding of consumer behavior across channels. He will be based in New York City.