Consumer Analytics

Amazon’s latest generative AI-based solution is a feature in its mobile app called "Rufus."

Consumers appear to be trading-down when it comes to buying clothes.

A new study confirms the ubiquitous presence of generative AI in retail and CPG companies’ technology plans — and investments.

A rising number of U.S. consumers utilize artificial intelligence (AI) in their daily lives, and are ready for retailers to continue leveraging the technology.

The selection and timing of music retailers choose to play for shoppers can significantly influence customer engagement with the brand.

Chevron is testing the effect of dynamic merchandising content in its convenience stores.

Dave Kimball, CEO of Ulta Beauty, detailed the ways in which the retailer is attempting to stay ahead of the curve by listening to its customers.

Amazon is expanding the generative AI-based capabilities it offers third-party sellers on its site.

VF Corp. says a December cybersecurity incident resulted in approximately 35.5 million individual consumers having personal data stolen.

A new survey has some somber findings about consumer behavior when it comes to returning e-commerce purchases.